Essentially, you always have to think about how to rank higher on Google. Keeping this goal in mind, your best methods for good SEO are:

• Quality Content Creation: Turn your top projects shot into case studies. Write about the goal for the project, objectives from the client, strategy of how you accomplished the shoot based on the client objectives and the outcome of how you nailed what they are looking for. Make sure to have at least a few paragraphs per case study. Make sure your projects have text! That will help Google understand what your site is about.

• Keyword Research: Lauren uses SEMrush (a keyword research website) to check which keywords to use related to architecture, interior and hospitality photo video and sprinkle on their site. Do some research on your own to find keywords that are a good fit for your target audience. Shiftercom's new SEO Course for Architectural/Interior Photographers also includes a list of pre-vetted keywords!

• On-Page Optimization: Make sure to optimize title tags, meta descriptions, headings, and URL structures with relevant keywords. Also make sure that each URL includes main information about the project, including the architect name and location.
  This is Lauren and Arturo's SEO title: Arturo + Lauren | Los Angeles Hospitality, Architectural and Interiors Photography Videography.
  This is their site description: Arturo + Lauren are a Los Angeles, California based architectural and interior photographer and videographer duo with over 15 years of experience. We shoot hospitality, residential, commercial photo and video projects for architects, interior designers, hotels, developers. Published in Architectural Digest, Dwell, Travel + Leisure, Conde Nast, Elle.

• Mobile Optimization: Make sure your website is mobile-friendly. More users are accessing the internet via mobile devices, and search engines prioritize mobile-responsive sites. When you're laying out your website pages, there are typically options to preview the page in mobile view as well as desktop.

• Internal Linking: Link related content within your site. It helps search engines understand the structure of your website and improves user navigation. For example, in Lauren and Arturo's videography page they link to the individual case studies.

• Backlinks: Acquire high-quality backlinks from reputable and relevant websites. They signal to search engines that your site is trustworthy and authoritative. For example, Lauren and Arturo have been interviewed in Apalmanac and their work has been published in Harper’s Bazaar, Arch Daily etc. Make sure you ask for credit! And if possible for them to link to your site.

• Social Media: Think about sharing your case studies on stories and have them link to your website! It’s also a signal to Google if people from social media are coming to your website.

• Regular Updates and Maintenance: Keep your site updated with fresh content, remove broken links, and stay on top of technical issues that might affect your SEO. As soon as Lauren has a project that she can go live with and that is something she wants to showcase, she gets that case study writing done and uploads the project to the site!

• Analytics and Monitoring: Use tools like Google Analytics to monitor your website's performance. When Lauren worked for HYPEBEAST, she was living in Google Analytics! Spend some time to make some custom reports to narrow down segments you want to focus on. The searches who come to your website and who are living in LA, what are they searching for example? Are a lot of people going to a specific section of your website? Put more effort into updating that one. Are there some areas of your site that aren't driving traffic, why? Can it be improved?