By: The Grove
You've decided to make your interior photography official and find paying clients.
But you're not sure where to even start. There are actually a few reasons why it can be more challenging to find interior photography clients than for other types of photography.
Despite all these challenges, a business needs clients. Otherwise, it's an expensive hobby. So let's look at ways to make the most of your marketing efforts and get interior photography clients through that door!
The ideas below are all things that you can do or start on TODAY, they are all things that have been tried and true, and they are all things that will move the needle closer to getting your paying clients.
Marketing your photography business on social media is a must these days. For interior photography in particular, your best bet is to be on Instagram. Interior designers are still consistently on IG and engaging with accounts the like, whether it's a builder, a tile manufacturer, or a big box brand.
It's not enough to just BE on Instagram, though. To really make the most of your efforts, leverage each minute you spend on social media by following the tips below.
There is an entire world online beyond social media! Don't miss these ways to connect even more with potential clients.
Hi Jane,
I'm a big fan of your interior design work - everything I've seen online has been beautiful! ((bonus if you can make this first line be something specific or personal)). I would be honored to work together one day, and am reaching out to introduce myself.
I'm a local interior photographer serving the greater Phoenix area. I've ((add your years of experience or some unique past experience)).
You can find my portfolio on my website: ((insert website))
You can also find more photos and updates on my Instagram: ((IG handle))
If you happen to have a photographer that you already work with, I would love to be kept in mind for any dates that they are not available to photograph.
Thanks so much for your attention, and I hope to meet and work together in the near future!
Best,
Susie
Yes, in-person networking is still a thing! Even if it feels awkward or scary, in-person marketing efforts tend to have the biggest and most direct impact on your marketing.
Getting clients and building that client roster does take time, so be patient with yourself.
Think long term because you want your business to be sustainable long term. For this, organic growth is best. So give it time, be genuine, and seek to create real client relationships.
Not only does building a client list takes time, but building a client list full of ideal clients that you love takes even longer.
So in the beginning, be a bit more open to different types of job requests.
Stay positive, even if your messages go unanswered.
Give yourself time to find your people and grow.
That first step is always the toughest, but get in the habit of regularly taking small steps to connect with clients and it will absolutely pay off for your business.
Once you have conversations going with potential clients, it's time to figure out what questions to ask them, how to figure out your rates, and how to onboard a client.